The following highlight a number of projects I’ve completed in the areas of instructional design, marketing + branding, content creation, and writing + editing. Collectively, they demonstrate how I’ve merged my diverse skills and interests into a multidimensional career that allows me to think strategically and creatively about projects.
My graduate education and professional experiences have allowed me to study and practice instructional design, while refining my skills in creating compelling and interesting instructional experiences for others. My past projects include online, multimodal education, as well as face-to-face and hybrid courses and workshops. Below are some examples of my instructional design work.
PROFESSIONAL DEVELOPMENT WORKSHOP
This workshop is intended to aid businesses and companies in creating and implementing professional development in the workplace. With a variety of options available, this workshop —intended to be given in-person or as an online learning video, shown above—presents and discusses the different ways professional development could be incorporated in a workplace setting. Additional training and planning materials would follow.
University Writing Center ONLINE Learning VIDEO
The University Writing Center (UWC) at James Madison University has seen an influx of clients coming to the writing center for help on rhetorical analysis essays assigned in their first-year writing classes. I partnered with the UWC to address the need for additional learning materials to aid in the instruction and support of teaching and tutoring rhetorical analysis assignments. As part of the project, I completed a needs analysis and created a design document and project plan, which you can find here, that was guided and approved by the stakeholders; the final project took the shape of an online learning video and an interactive quiz.
MARKETING AND COMMUNICATIONS PROJECTS
During a semester-long community partnership with Skyline Literacy, I worked closely with the non-profit to conduct an intensive needs analysis and create communications and marketing materials that responded to the organization’s current needs.
The resulting projects included a strategic marketing plan, a full photo gallery for marketing and promotions purposes, several web stories, and a collection of social media posts.
The final report—which discusses the analysis process, the projects, and the proposed marketing plan—can be found here.
NEW WEBSITE AND BRANDING, CREATION OF INFORMATIONAL VIDEO FOR WOODLAND MONTESSORI SCHOOL:
I partnered with Woodland Montessori School in a rebranding and website redesign effort. This project included writing web content, revising and updating informational and instructional materials, and creating more multimodal web components, including an online video. The school had previously been relying on paper and email correspondence with parents, so this project also included updating the communication efforts.
MARKETING AND EVENT PHOTOGRAPHY
Below, you can find examples of my design work—for both informational and instructional purposes.
WRITING PROCESS HANDOUT
During the many years I’ve worked with student writers, I’ve noticed that writing is often viewed as a laborious task that can be completed quickly with a single draft the night before an assignment is due. To attempt to encourage a process view of writing, I developed a concise and easy-to-read handout that demonstrates the stages of the writing process.
I’ve used this handout in classes, and it was later adopted by JMU’s University Writing Center to help demonstrate the same idea to their clients.
USING THE PARAMEDIC METHOD TO WRITE CONCISELY
This informational handout and practice sheet was developed in conjunction with other instructional handouts for the University Writing Center at JMU. Intended to address the issue with wordy, overly complicated sentences, this instructional handout discusses the steps of the Paramedic Method and how to identify and revise wordy sentences.
INSTRUCTIONAL HANDOUT: WHAT ARE WHITE PAPERS?
In order to teach a class about white papers, I created a quick guide to what reports should include and the tone they typically take. This design-centered, informational guide was intended to be a brief introduction with quick tips and basic steps.